Post by sumiseo558899 on Nov 9, 2024 22:52:37 GMT -5
Yandex Metrica is the world's second most popular web analytics tool. Many have heard of or worked in the metrics interface. However, fewer people know that this tool has a wonderful API and even more than one ;-P.
In this article I will tell you about the features (for some these are pros and cons) of working with API and the layers of tasks that can be solved with its help. There will be no technical details here. I would like you to answer a simple question for yourself after reading the article: API metrics - do I need it?
Get information from almost any Yandeort.
The most important advantage content writing service for which it is worth studying API is programmatic access to data. That is, we can write a program that will perform the necessary actions without the need to use a web interface.
The second advantage follows from the first. When using API, we can automate processes. For example, automatic generation of reports in the required form. The dream of thousands of marketers and managers!
news
An example of a report using the metrics api and the wonderful power bi. This is one of the 5 pages of the report for an advertising specialist.
The third advantage is a special case of the second. Not only reporting can be automated, but also counter management. For example, we are an agency and our provider recently changed the external IP. All clients have our traffic filtered so that the reporting is not distorted. Managing counters when there is more than one becomes inconvenient. Therefore, via API, you can change the filter at once on all counters to which you have access for editing.
news
There is also documentation on managing the counter using API
We can "pull" data on more groups and metrics via the API than via the web interface. 20 metrics and 10 groupings via the API versus 10 metrics and 7 groupings via the Metrica web interface.
news
If you have a staff of programmers and want to automate reporting (to free up the time of analysts and marketers), then you can use the API.
Disadvantages of API
Let's now move on to other features of the API:
Quotas for requests. The limit on the number of requests per day from one user is 5000. Quotas, of course, are not the most strict and they can be obviously "bypassed", but they exist. For agencies, these restrictions can quickly end. Just accept it.
A less obvious but important feature is that the API is subject to change and improvement. The service functionality and API are constantly being improved. If you do not have programming resources, you may need them after the API is changed. No major changes are planned yet, but the logic of the automation services will have to be changed. Automated reporting will need to be supported from time to time.
Well, the main thing is that the Yandex Metrica API, which I have been talking about all this time, works only with aggregated data. That is, with the help of this API you will not be able to work with the original data with the accuracy of a specific visit and, for example, implement your own attribution model or sales funnel by users.
Useful: the Yandex team made the last “disadvantage” its advantage and created LogsAPI , where we can work with “tasty” non-aggregated data and do whatever we want with it, but that’s a completely different story.
I didn't mention it anywhere in the article, but the metric has another API - compatible with Google Analytics Core Reporting API (v3) . It is very limited, i.e. has a meager set of metrics and groupings. The advantage is that if you have already worked with Google Core Reporting API (v3), then you can use your own developments. In fact, it often turns out that using this API makes no sense.
Place for output
At one time, studying the API allowed me to at least better understand how the service is structured. Using this tool, I created report templates that are generated automatically. I rarely use counter management via the API, but I may use it more often in the future.
In my opinion, API is more often used to generate automatic reports.
Manually using the Yandex Metrica web interface to download data and generate reports is counterproductive. Reporting can and should be automated or at least semi-automated using the API.
Well, if you don’t have enough capabilities of the metrics web interface and want to build deep analytics on users yourself, pay attention to LogsAPI.
I hope it became clearer what api is and whether you can apply it in your activities. I wish everyone success in their endeavors and if you have any questions, please contact me.
In this article I will tell you about the features (for some these are pros and cons) of working with API and the layers of tasks that can be solved with its help. There will be no technical details here. I would like you to answer a simple question for yourself after reading the article: API metrics - do I need it?
Get information from almost any Yandeort.
The most important advantage content writing service for which it is worth studying API is programmatic access to data. That is, we can write a program that will perform the necessary actions without the need to use a web interface.
The second advantage follows from the first. When using API, we can automate processes. For example, automatic generation of reports in the required form. The dream of thousands of marketers and managers!
news
An example of a report using the metrics api and the wonderful power bi. This is one of the 5 pages of the report for an advertising specialist.
The third advantage is a special case of the second. Not only reporting can be automated, but also counter management. For example, we are an agency and our provider recently changed the external IP. All clients have our traffic filtered so that the reporting is not distorted. Managing counters when there is more than one becomes inconvenient. Therefore, via API, you can change the filter at once on all counters to which you have access for editing.
news
There is also documentation on managing the counter using API
We can "pull" data on more groups and metrics via the API than via the web interface. 20 metrics and 10 groupings via the API versus 10 metrics and 7 groupings via the Metrica web interface.
news
If you have a staff of programmers and want to automate reporting (to free up the time of analysts and marketers), then you can use the API.
Disadvantages of API
Let's now move on to other features of the API:
Quotas for requests. The limit on the number of requests per day from one user is 5000. Quotas, of course, are not the most strict and they can be obviously "bypassed", but they exist. For agencies, these restrictions can quickly end. Just accept it.
A less obvious but important feature is that the API is subject to change and improvement. The service functionality and API are constantly being improved. If you do not have programming resources, you may need them after the API is changed. No major changes are planned yet, but the logic of the automation services will have to be changed. Automated reporting will need to be supported from time to time.
Well, the main thing is that the Yandex Metrica API, which I have been talking about all this time, works only with aggregated data. That is, with the help of this API you will not be able to work with the original data with the accuracy of a specific visit and, for example, implement your own attribution model or sales funnel by users.
Useful: the Yandex team made the last “disadvantage” its advantage and created LogsAPI , where we can work with “tasty” non-aggregated data and do whatever we want with it, but that’s a completely different story.
I didn't mention it anywhere in the article, but the metric has another API - compatible with Google Analytics Core Reporting API (v3) . It is very limited, i.e. has a meager set of metrics and groupings. The advantage is that if you have already worked with Google Core Reporting API (v3), then you can use your own developments. In fact, it often turns out that using this API makes no sense.
Place for output
At one time, studying the API allowed me to at least better understand how the service is structured. Using this tool, I created report templates that are generated automatically. I rarely use counter management via the API, but I may use it more often in the future.
In my opinion, API is more often used to generate automatic reports.
Manually using the Yandex Metrica web interface to download data and generate reports is counterproductive. Reporting can and should be automated or at least semi-automated using the API.
Well, if you don’t have enough capabilities of the metrics web interface and want to build deep analytics on users yourself, pay attention to LogsAPI.
I hope it became clearer what api is and whether you can apply it in your activities. I wish everyone success in their endeavors and if you have any questions, please contact me.