Post by sinthiya007 on Nov 9, 2024 5:46:19 GMT -5
Do humor and marketing go together? If you run through the latest promotional campaigns in your head, you'll probably remember at least one with a humorous message. For example, Martin Scorsese's TikTok channel, which took off thanks to funny reviews of eyelash curlers or an analysis of Generation Z slang. But does this mean that every brand can be as funny as a classic director in order to succeed? Not all companies are ready to add a note of fun to their advertising strategy and are worried about a negative reaction, so today we want to discuss whether you should be afraid to add humor to digital communications.
Humor in advertising
Every day, the marketing department faces the difficult task of generating new creative ways to communicate with the audience. One of these creative tools is humor. Jokes in promotion on page seo service have become especially popular with the development of meme culture: viewers are tired of standard advertising and you can surprise them by making a reference to something funny or "viral". For example, several years ago, the leaders of the Russian market quickly picked up the viral meme "Whiz" and massively adapted it to their niche.
Good advertising, like any storytelling, should evoke emotion, so jokes are more appropriate here than ever. According to a 2022 Oracle report , 90% of people surveyed are more likely to remember funny advertising, and 75% will actively follow a brand on social media that regularly posts funny content.
Interestingly, 95% of company executives noted that they were afraid to integrate humor into customer interactions because they had little data on the success of this strategy.
Last year's Kantar research confirms business hesitation - only 32% of all ads have a humorous message, of which only 27% are digital.
It turns out that people want to smile more and have fun from the content of companies, while brands are not always willing to make customers laugh, fearing the wrong reaction. What to do?
Laughter improves mood and often becomes a good sales tool. Often, if we want to win someone over, we are likely to try to defuse the atmosphere with a joke. The same is true for the interaction of a company with a client: the audience can actively like, forward a funny post to friends, leave comments under it and give the brand organic promotion. And all because the content has hooked the user. A creative slogan or an original meme will be better remembered than a dry and strict text, and a funny presentation will not seem intrusive to the client.
Some companies worry about falling victim to cancel culture and losing customers because of a bad joke. Of course, humor is a subjective thing, so you need to be careful. Knowing your target audience well, understanding the latest memes or viral stories in pop culture will help here. This increases the chances of creating a relevant and successful joke that will gather a loyal circle of users for the brand. You should be careful with dark humor, sensitive topics, national and socio-cultural groups, so as not to get into an unpleasant story, like, for example, the fashion brand Balenciaga or the former vice president of Apple in 2022.
What about mailings?
Only 24% of companies use humor in email marketing, although almost 70% of users say they would open an email if it had a funny subject line. The results of another study show similar audience requests - 57% of respondents are happy to receive humorous messages from companies.
Humor in advertising
Every day, the marketing department faces the difficult task of generating new creative ways to communicate with the audience. One of these creative tools is humor. Jokes in promotion on page seo service have become especially popular with the development of meme culture: viewers are tired of standard advertising and you can surprise them by making a reference to something funny or "viral". For example, several years ago, the leaders of the Russian market quickly picked up the viral meme "Whiz" and massively adapted it to their niche.
Good advertising, like any storytelling, should evoke emotion, so jokes are more appropriate here than ever. According to a 2022 Oracle report , 90% of people surveyed are more likely to remember funny advertising, and 75% will actively follow a brand on social media that regularly posts funny content.
Interestingly, 95% of company executives noted that they were afraid to integrate humor into customer interactions because they had little data on the success of this strategy.
Last year's Kantar research confirms business hesitation - only 32% of all ads have a humorous message, of which only 27% are digital.
It turns out that people want to smile more and have fun from the content of companies, while brands are not always willing to make customers laugh, fearing the wrong reaction. What to do?
Laughter improves mood and often becomes a good sales tool. Often, if we want to win someone over, we are likely to try to defuse the atmosphere with a joke. The same is true for the interaction of a company with a client: the audience can actively like, forward a funny post to friends, leave comments under it and give the brand organic promotion. And all because the content has hooked the user. A creative slogan or an original meme will be better remembered than a dry and strict text, and a funny presentation will not seem intrusive to the client.
Some companies worry about falling victim to cancel culture and losing customers because of a bad joke. Of course, humor is a subjective thing, so you need to be careful. Knowing your target audience well, understanding the latest memes or viral stories in pop culture will help here. This increases the chances of creating a relevant and successful joke that will gather a loyal circle of users for the brand. You should be careful with dark humor, sensitive topics, national and socio-cultural groups, so as not to get into an unpleasant story, like, for example, the fashion brand Balenciaga or the former vice president of Apple in 2022.
What about mailings?
Only 24% of companies use humor in email marketing, although almost 70% of users say they would open an email if it had a funny subject line. The results of another study show similar audience requests - 57% of respondents are happy to receive humorous messages from companies.