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Audience not by age or gender but by their habits hobbies and objectives The target in its most classic use has stopped working By this we refer to the traditional sociodemographic target the separation of our target audience by age or gender What is the attitudinal target We are going to put an example We have all organized our target into women aged to who are dedicated to marketing or men aged to who study at university The concept of the attitudinal target presents the following what if that woman is a fan of music festivals What if that young man is too What if that young man is an intern at a marketing agency Shouldn t .